Advertising as an Investment, Not a Donation: Making PPC Truly ROI-Positive for Your Amazon FBA Business
For many Amazon FBA sellers, advertising feels like a black box. You spend money on pay-per-click (PPC) campaigns, see clicks, impressions, and occasional sales—but are you truly making a return on your investment? Or are you just donating money to Amazon in hopes of generating revenue? The difference is critical. Treating advertising as a donation […]